By Damon Rose / July 16, 2013
In Gothenburg, Sweden, bars and restaurants with good disability access are being rewarded with beer instead of a more traditional certificate.
The specially brewed beer, dubbed CPA or cerebral palsy beer, is a hybrid of Indian pale ale and American pale ale and is described by the makers as "one that everyone will want to stock in their bar". The bottle features a stylised picture of a woman with cerebral palsy in a wheelchair.
The Gothenburg Cooperative for Independent Living (GIL) is behind the beer campaign and hopes to take discussion about disability to new audiences.
"We like to cause a stir and make people react and create feelings," says GIL's Anders Westgerd. "Disabled people are marginalised in media and hence you have to do something non-traditional to create feelings and make people angry."
Read more at BBC