Image is everything!
We’re having our website redeveloped at the moment – tricky old beasts aren’t they, especially when you don’t really know what you’re doing! We were in the lucky position of being able to employ someone to work on ours, so it’s coming along nicely, but we really wanted to make sure that we got the right ‘image’. So the pictures we chose to use, especially the photos of our team, were particularly important. All of our co-trainers have learning disabilities – we wanted to make sure that our website doesn’t fit with the stereotypes that sadly are still out there.
The eternal child
That’s a real biggie for people with learning disabilities – that they’re just kids in big bodies! In fact, nothing could be further from the truth – they are adults, with all the emotions, needs and aspirations of any adult! (And don’t get me started on the sex and learning disability thing – I’ll be here for days!) So we didn’t want our photos to look child like, or too ‘cutesie’ – we want to portray our team as the responsible adults that they are.
For more information go to the Smart Enterprise