By  on Wed, Dec 5, 2012

Some months ago, Chris Anderson wrote to me to let me know that he was working on a book called Makers, and given that I'd written a well-known novel on similar themes with the same title, did I mind? Of course I didn't -- for one thing, having already published many stories with the same title as famous stories that came before them, I was hardly in a position to object! But more importantly, I was interested in Anderson's take on the subject.
I've thoroughly enjoyed Anderson's two earlier works on economics in the Internet age (The Long Tail and Free). Anderson -- formerly a tech editor for The Economist -- has got a very good grasp of economics and business; but as the long-time editor-in-chief at Wired, he wasn't afraid of visionary pronouncements about technology either. He's also got a background as an indie rocker, and has a good grasp of the rewards and challenges of a life in the arts. Though I've disagreed pretty vociferously with some of the things he's had to say in the past, his work has provoked more nods from me than head-shakes, and when I've disagreed with him, it's been for chewy, substantive reasons that were worth exploring.
I've just finished a copy of (Anderson's) Makers -- having come to the book a bit late due to my own book-tour for Pirate Cinema -- and it delivered on all the promise of Anderson's earlier work, and then blew past them. Simply put, Makersis a thrilling manifesto, a call to arms to quit your day job, pick up your tools, and change the future of manufacturing and business forever. It's a recipe for a heady cocktail of open business; free software; low-cost, global coordination; and community cooperation that Anderson credibly suggests will forever change the world.

Comment