With its traditional local pub, quaint cafe and greengrocers, Oxo adverts on the walls and ration books on the tables, a stroll along this street is like stepping back to the 1950s.
But this is a road that is special not merely for its nostalgia.
For Memory Lane has been carefully constructed by a care home to help its residents who suffer from dementia and Alzheimer’s to feel more comfortable. It is even hoped it could improve their ability to recall their own pasts.
Reliving the past: Arthur Lloyd, an 86-year-old care home resident from Liverpool, is taken down 'Memory Lane', with its authentically decked out greengrocers and Post Office by care assistant Rebecca Stone
Architects studied photographs of 1950s streets to properly capture the era in the design of the shops and pub.
Then staff combed through scrap yards, charity shops and auction websites to unearth the perfect objects to fill the buildings.
They found original adverts for Oxo, Bisto and Wall’s, as well as an authentic phone box and post box.
Residents can read newspapers and magazines from the period, detailing the Queen’s Coronation, or choose (freshly made) cakes from the greengrocers, which has weighing scales inside and an old delivery bike propped up nearby.
In the White Hart pub, they will find tobacco tins, vintage beer mats and beer stools, where they can sit and sup a cold beer or tea and coffee.
Treats: Period memorabilia includes tins of sweets and ration books
Manager Christopher Taylor, 38, of Grove Care, said the company decided to build the street on land between two homes it runs, Blossom Fields and The Grove, caring for 80 residents in Winterbourne, Bristol.
He said: ‘It is really important for those with dementia who are mobile to have a destination. They can visit the pub or the post office – this makes it a walk with a purpose, which is so important.
'When they are there they can look at the memorabilia. Our staff can then start a conversation about it with them.’